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Why Ed Catmull wants you to fail the Elevator test

May 9, 2019, 03:57 AM

https://mitsloan.mit.edu/ideas-made-to-matter/why-...

Ed Catmull has a computer science PhD, introduced computer graphics technology to Lucasfilm, cofounded Pixar Animation Studios, worked side by side with Steve Jobs, and spearheaded the creative team behind animated blockbusters like "Toy Story" and "Ratatouille."

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