When is a Spec a Good Idea?

June 4, 2010, 17:41 PM


Taking on a spec piece can be really troubling. It can also be rewarding. I find it really awkward. I’ve only had a few decent experiences with spec ads that have led to more work or a better relationship. I’m not going to tell you whether to accept them or to not, but I will give you a few experiences I’ve passed through since graduating college.

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