April 1, 2019, 10:49 AM
Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for monster screen sizes is IMAX, with more than 1,500 theaters using the Canadian company’s display technologies. But it’s about to get some big competition from THX, perhaps the best-known technical movie brand in the world. On March 28, the company announced that its first THX Ultimate Cinema will be open to the public at Los Angeles’s Regency Westwood Village Theatre later this year.