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Helping people consider alternatives

August 23, 2015, 06:00 AM

FiveThirtyEightScience on why it is hard to convince people of things if they’ve already decided. You have to be sure before you destroy what you already know and substitute it with something new   Simply exposing people to more information doesn’t help.   If you want someone to accept information that contradicts what they already know, you have to find a story they can buy into. That requires bridging the narrative they’ve already constructed to a new one that is bot...

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