June 16, 2014, 04:39 AM
I used to think about sex at work all the time. Now I think about how I can do some good in the world. Why? Because I found love? Or God? Nah - because using sex as a way to create cultural currency is over. Doing good is where it's at. It's relatively easy to identify trends and express a social conscience in marketing campaigns. It's much trickier in design. But there is one weapon we have in our armoury with the power to save the world: the font. Quite apart from the words expressed, any design choice we make here has massive implications on how much ink is used (or, rather, misused).