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Can this free font change the world?

June 16, 2014, 04:39 AM

http://www.creativebloq.com/computer-arts/can-free...

I used to think about sex at work all the time. Now I think about how I can do some good in the world. Why? Because I found love? Or God? Nah - because using sex as a way to create cultural currency is over. Doing good is where it's at. It's relatively easy to identify trends and express a social conscience in marketing campaigns. It's much trickier in design. But there is one weapon we have in our armoury with the power to save the world: the font. Quite apart from the words expressed, any design choice we make here has massive implications on how much ink is used (or, rather, misused).

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